ATX brings hands-free text technology to vehicles - - Aftermarket Business - Wholesaler, retailer automotive parts

ATX brings hands-free text technology to vehicles

Source: Aftermarket Business

As text messaging rapidly continues to be adopted as a mainstream communication method among all ages of consumers, concerns are also growing about instances of users using handheld devices to text while driving and the potential of this practice to cause distraction and accidents. In consideration of these issues, ATX Group has leveraged its experience in off-board speech recognition technology to introduce in-vehicle, hands-free text messaging via voice.

ATX, one of the leading providers of connected vehicle (telematics) services to global automobile manufacturers, is currently demonstrating its speech-enabled texting service that keeps driver interaction with the system brief and easy to use, thereby minimizing the risk of distracting the driver away from focusing on the safe operation of the vehicle.

"Although playback of text messages using text-to-speech applications is available in certain vehicle models, outbound texting to date has been limited only to pre-scripted messages," says Dr. Tom Schalk, ATX vice president of voice technology. "This service is unique in the market because it allows drivers to create and send completely customized text messages exclusively by voice, while on the go."

ATX text-by-voice applications will soon be available on select vehicle models and augment the introduction of similar natural speech applications that enable hands-free, in-vehicle Web browsing, as well as search-and-send information downloaded to the vehicle (for voice-based replay or integration with the vehicle's navigation screen.)

"The primary advantage of the application is that it keeps the driver connected safely while leveraging the experience they are accustomed to when outside their vehicle. As technology introduces new opportunities to enhance the in-vehicle connected experience, we have to integrate them with consideration for unique vehicle safety and security requirements," explains Julie Gilmour, ATX vice president of marketing and product development. "The demand for this is clear, with research showing that 60 percent of drivers claim they would use 'text-by-voice' functionality."

The key to the human machine interface ATX has developed is simplicity, according to Schalk, which is achieved by accessing an off-board speech system through a hands-free audio system acoustically optimized for the driving environment.

Recent studies show that one in four drivers admit to texting while driving. For more information, visit www.atxg.com and www.crosscountry-auto.com.

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