Scosche Industries, a leader of mobile electronics aftermarket accessories, welcomed industry veteran Rick Ross as the new national sales trainer. Ross’ hire will allow the company to offer personalized training and consultation to Scosche’s dealers.

With its expanded product lines such as EFX and REALM, and entry into new product categories, including iPod integration, iPod accessories, BlueFusion and Bluetooth integration, Scosche evaluated its customer base and made the decision to hire Ross to enable personalize training and improved communication.

“As Scosche continues to grow with new products and product categories, our organization continues to evolve. Hiring Ricky is part of that evolution,” said Kas Alves, executive vice president Scosche Industries. “We hire the best people with a long history in the aftermarket industry. I have complete confidence Rick will offer our dealers stellar training to ensure the popularity and longevity of Scosche Industries and our products.”

Reporting directly to Kas Alves, Ross will educate the sales force and dealers on the full line of Scosche products. Based in the South, Ross is perfectly situated to handle his territory east of the Mississippi.

Ross has over 24 years of senior-level experience in the automotive aftermarket industry. Ross brings extensive knowledge and understanding to his position. Prior to joining Scosche, Ross was at Pioneer Electronics where he was the technical training specialist. Ross began his career in retail selling automotive aftermarket products and has a wide range of experience from installing to training to sales to product planning.

Ross will be responsible for training dealers and customers the intricacies and advantages of all of Scosche products. With cutting-edge technology with integration products and BlueFusion, diverse products lines with iPod and iPhone accessories, exceptional margins, and quality products, Scosche is committed to helping dealers prosper in the aftermarket industry.