Tenneco Inc.’s North American Aftermarket organization received six Automotive Communications Awards for excellence in business-to-business and business-to-consumer marketing and training during the recent Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The six awards were the most received by any aftermarket manufacturer.

Sponsored by the Women’s Board of the Car Care Council, the annual awards program highlights the industry’s best marketing campaigns, materials and activities in each of 29 categories. Awards received by Tenneco included:

Business to Consumer

Best Radio Commercial
Monroe® Shocks & Struts, “Just the Way It Is”

Best Educational Article
Monroe Shocks & Struts, “If Squirrels Could Talk About Car Maintenance”

Best Car Care Clinic
Tenneco Technology Tour™/Monroe Ride & Drive events

Best Educational Video
Monroe Shocks & Struts, “Wedding”

Business to Business

Best Print Ad to Technician/Repair Audience
Monroe Brakes™ campaign

Best Public Relations Effort
Monroe and Walker® brands HTML eMail campaign

“We are truly honored to receive these awards,” says Carri Irby, brand manager, North American Aftermarket, Tenneco. “Everything we do in the marketing, training and customer service areas is based on a commitment to help our trade partners grow their businesses in the ride control, emissions control and brakes categories. Winning these awards shows that we continue to meet this objective.”

Tenneco is a $5.9 billion manufacturing company with headquarters in Lake Forest, Illinois, and approximately 21,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe®, Walker®, Gillet™ and Clevite® Elastomer brand names.