 Source: Aftermarket Business
 March 11, 2010
By:Stephen Barlas
You might not have heard about the Department of Transportation's IntelliDrive program, but it holds great promise for a new category of aftermarket retail sales.
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Source: Aftermarket Business
March 8, 2010
By:Donny Seyfer
Automotive News reports that the 86,000 independent repair shops in the United States will be the beneficiaries of $5 billion in business spurred by dealership closings.
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Source: Aftermarket Business
March 8, 2010
By:Bob Moore
Last month I started an examination of marketing in the aftermarket by explaining "zero-based marketing." Briefly, it is the practice of starting from a "zero base" and analyzing marketing programs for future relevance in terms of their potential contribution toward a measurable goal. Budgets for zero-based marketing are built around what will be required for the upcoming period, regardless of allocation
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Source: Aftermarket Business
March 5, 2010
By:Tony Cristello
Investor sentiment toward O'Reilly Auto Parts, as well as many other parts retailers, has grown negative over recent months, in our opinion. From July 30, 2009 (when shares of O'Reilly hit a high of $42.29) until Feb. 9, 2010, the Standard & Poor's 500 (S&P) appreciated 8 percent, and the consumer discretionary segment of the S&P is up 15 percent. In contrast, shares of O'Reilly have declined 8 percent, Advance Auto Parts is off by 12 percent and only AutoZone managed to post a modest gain (2 percent).
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