The growth and potential impact of telematics on the aftermarket is the focus of a new study created by the Automotive Aftermarket Industry Association (AAIA). “Telematics Primer—The Aftermarket’s Role in the Telematics Future” is divided into three sections: an introduction to telematics language and applications; an outline of aftermarket opportunities and threats; and a telematics business case, including conclusions and recommendations. “AAIA believes the aftermarket companies will not only have a major role in the telematics future, but will be the primary drivers of many all-new product and service opportunities for both the consumer and commercial vehicle markets,” says Kathleen Schmatz, AAIA president and CEO. “We see telematics as an industry-changing technology that can open all new markets for our members and we want to play an active role in helping them connect with its potential. This study is the first step at establishing AAIA as the ‘go-to’ resource for telematics planning.” The 101-page study was funded by proceeds from a four-day cycling Tour d’ AAPEX last year from southern California to Las Vegas, organized by Interamerican Motor Corp and sponsored by other members of the Auto International Association (AIA), a segment of AAIA.
Available at no charge to AAIA members, the study can also be purchases for $1,250. For more information, call (301) 654-6664 or visit AAIA online.
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