In the first quarter of 2009, Honeywell Friction Materials will be launching the Jurid brand in North America, for its traditional aftermarket warehouse distributor customer base, the company announced this week at the AAPEX Show in Las Vegas. Part of the Honeywell portfolio in Europe, the Jurid brand dates back more than 90 years and has a significant presence in both the original equipment sector and the independent aftermarket.

A wide range of coverage will be made available to key North American-based customers for installations on popular European vehicles, including Audi, BMW, Volvo, Jaguar, Volkswagen, Mercedes Benz and more.

“It’s a great time to introduce our WDs to the Jurid brand,” said Jim Kelley, director of Sales and Marketing, Bendix U.S. “Not only does it enable us to help meet the needs of the changing car parc here in North America, but also showcases our global OE expertise with our aftermarket customers in this region.”